Sales Strategies to Win -- Building Value with Any Market

Signage is a hard sell with a long turnaround from concept to completion. Sales are constantly struggling to deliver a solid product with competitive pricing – and yet we're constantly asked to "sharpen the pencil" – discount – and 'tighten' things up. It's not hard to fill the funnel, but closing an opportunity for a win is increasingly difficult. I'll share the value build strategy which will not only help you win more opportunities – but end the sticker shock, the 'low bidding,' and help you move forward with happier customers (and a better bottom line).

Topic(s): Sales
Presenter(s): Deacon Wardlow
Session#: ISA2301-15
Session Length: 60 minutes
Program: 2023 ISA Sign Expo
Date: Apr 12, 2023

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Deacon Wardlow

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Sales Strategies to Win -- Building Value with Any Market

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Presenters

Deacon Wardlow

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