Rethinking Sales Management

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With so much having changed in the marketplace, it's probably time to rethink every element of sales performance and sales management. Dave Fellman is a thought-leader in both management strategy and compensation strategy. In this fast-moving session, he will show you how to build a sales team that is well-equipped for both the present and the future. You'll learn how to improve the performance of your current salespeople, and how to make better hires in the future. Learning Objectives:
  • How to assess your current salespeople against the optimum Sign Sales DNA
  • How to train necessary skills, and motivate better attitudes
  • How to set and manage by measurable objectives and by equally measurable subjectives
  • That "money talks," and how to make your sales compensation say what you want it to say, rewarding and reinforcing the behavior and performance you're looking for and discouraging bad habits and attitudes.
  • Topic(s): Sales
  • Presenter(s): David Fellman
  • Session#: ISA2301-20
  • Session Length: 60 minutes
  • Program: 2023 ISA Sign Expo
  • Date: Apr 13, 2023

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